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Program’s Mission

​Preparing distinguished and professionally and academically qualified personnel in the field of e-marketing to meet labor market demands and support various sectors of society, contributing to national income growth and societal well-being​

Educational Objectives

    • Understanding theories and concepts related to e-marketing.
    • Applying skills to solve marketing problems and make marketing decisions.
    • Possessing communication and interpersonal skills to coordinate teamwork in marketing-related tasks.
    • Utilizing information technology tools in marketing to achieve organizational goals.
    • Communicating and interacting effectively with individuals and departments in the marketing field.
    • Applying ethical and legal values and principles related to marketing practices


Learning Outcomes

    ​Knowledge and Understanding:

    1. Understand the fundamental theories and concepts related to e-marketing.
    2. Gain knowledge of tools and technologies used in e-marketing.
    3. Comprehend the ethical and legal principles related to marketing practices.

    Skills:

    1. Apply skills to effectively solve marketing problems and make decisions.
    2. Utilize modern technology to achieve organizational goals in e-marketing.
    3. Possess effective communication and teamwork skills for marketing projects.
    4. Demonstrate the ability to communicate and interact effectively with individuals and departments in the marketing field.

    Values:

    1. Commit to ethical values and legal principles in marketing practices.
    2. Promote social responsibility in marketing activities.
    3. Uphold business ethics to foster sustainable marketing practices.
     


Study Plan

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