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Laboratories and research chairs

The university administration is considered the backbone of the success of the educational institution, as it is concerned with organizing and managing all administrative and academic aspects. It seeks to provide an ideal learning environment for students and employees

Artificial Intelligence and Marketing Innovation: The Mediating Role of Organizational Culture

​The rapid advancement of artificial intelligence (AI) is transforming the e-commerce landscape, prompting businesses to adopt innovative marketing strategies. This study investigates the relationship between AI applications and marketing innovation in ... Show

Authentic Leadership and Socially Responsible Behavior: Sequential Mediation of Psychological Empowerment and Psychological Capital and Moderating Effect of Perceived Corporate Social Responsibility

​​The aim of the study is to explore the relationship between authentic leadership and socially responsible behavior among employees in Saudi Arabia's service sector, which aligns with Saudi Vision 2030. Utilizing ... Show

nvestment behavior in the Egyptian stock market: The impact of social media on investor decision-making

​Social media significantly influences investor behavior, particularly in emerging markets like the Egyptian stock market. This study examines its impact on trading frequency, herding behavior, and overconfidence among Egyptian investors. Data ... Show

Social media integration in marketing education: A way forward to improve engagement and learning outcomes

​This paper explores the effects of embedding social media into marketing education on student engagement and effective learning in Saudi Arabia. A total of 221 in-service marketing educators from institutions of ... Show

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